“Severance” Season 2 Launches with Acclaim and Revenue for Apple TV+

by E-G January 23, 2025

Apple TV+ has found success with its highly anticipated show “Severance.” The second season has launched with wide acclaim and significant buzz, solidifying its place in popular culture. While Apple TV+ may not be at the top of the streaming hierarchy, the platform’s investment in quality content has paid off. The show’s revenue of over 200 million for season 1 showcases its financial success. Additionally, other popular Apple TV+ originals, such as “The Morning Show” and “Slow Horses,” have also brought in substantial revenue. With the highly anticipated season 3 already in the works, Apple is betting on “Severance” to continue its rise in popularity.

“Severance” Season 2 Launches with Acclaim and Revenue for Apple TV+

– “Severance” season 2 has generated a lot of attention and interest, but it remains to be seen if this has translated into financial success for Apple TV+.
– According to research by Parrot Analytics, “Severance” season 1 made over 200 million in revenue, similar to its reported production budget for season 2.
– “Severance” has already become one of the top shows on Apple TV+, but it falls behind “The Morning Show” and “Ted Lasso” in terms of revenue generated.
– Despite the long gap between seasons, “Severance” has grown in popularity and Apple seems committed to its future with possible plans for season 3.
– The show’s mystery element and fan engagement have contributed to its success, but its longevity may depend on how it reveals and handles its secrets.

Apple TV+ has been making waves with its captivating series “Severance.” Following the success of its first season, the highly anticipated second season has garnered significant attention, aided by attention-grabbing publicity stunts featuring the cast. While “Severance” has undeniably become a talked-about show, the question remains whether it has translated into financial success for Apple TV+.

Although Apple’s streaming platform may not be leading the pack, it has a strong track record of investing in quality content. Unlike many competitors, Apple’s business extends beyond digital content, with extended Apple TV+ trials bundled with new iPhone and iPad purchases, providing additional value to the company. This unique position adds complexity to the evaluation of a show’s “value” on the streaming platform.

According to a recent report by Parrot Analytics, “Severance” season 1 generated over 200 million in revenue using the agency’s Content Valuation methodology. This substantial figure, however, is roughly equivalent to the reported production budget for season 2. Notably, almost half of season 1’s total revenue was earned in the year following the finale, highlighting the series’ powerful word-of-mouth marketing.

Deadline’s report also included Parrot’s estimates for other popular Apple TV+ originals. “The Morning Show” generated 9.4 million over a more extended period, while “Slow Horses” brought in 4.8 million in a timeframe similar to “Severance” season 1. However, the real standout is “Ted Lasso,” which raked in an impressive 9.4 million between 2020 and 2024, making it the most widely embraced Apple TV+ original to date.

Despite “Severance” taking nearly three years between seasons, the show’s popularity may continue to rise. Season 1 surprised viewers with its blend of sci-fi thriller elements and notable comedic talents. Over time, the series has gained traction online, attracting newcomers who are joining for the start of season 2.

While Apple has not officially ordered “Severance” season 3, the production team, including director Ben Stiller, has confirmed that work is already underway. This indicates Apple’s commitment to the series. Additionally, Apple kicked off 2025 with a free weekend of Apple TV+ for all, likely aimed at attracting non-subscribers who have heard great things about “Severance.”

Similar to previous “mystery box” shows like “Lost” and “Manifest,” “Severance” has become a self-fulfilling prophecy. Its captivating writing invites fans to theorize and obsess over every clue, drawing viewers in to be part of the conversation. However, it remains to be seen whether the show can maintain its appeal once its secrets are revealed. Answers can sometimes undermine shows built on mystery. Nonetheless, “Severance” begins its second season with a strong foundation and is proving to be a success for Apple.