Step Into Keanu Reeves’ Shoes: The John Wick Experience Comes to Las Vegas

by Annika February 16, 2024

A new chapter is unfolding that promises to draw visitors into a world where the line between heroism and villainy blurs. The John Wick franchise, known for its adrenaline-pumping action sequences and a darkly intricate underworld, is set to expand its reach beyond the silver screen into an immersive and interactive tourist attraction that beckons fans to step inside the universe they’ve only previously witnessed through their screens.

This ambitious project, inspired by the blockbuster success of the films, is poised to occupy approximately 12,000 square feet within the AREA15 campus, a destination already celebrated for its collection of immersive experiences and avant-garde entertainment. Dubbed “The John Wick Experience,” it aims to transcend traditional entertainment boundaries by merging immersive theatre with highly themed cinematic environments. Here, guests are not mere spectators but active participants in a narrative that unfolds with the complexity and excitement characteristic of the films themselves.

Upon stepping through the doors of the Las Vegas Continental—a name that resonates with fans as a neutral zone for the film’s assassins and kingpins—visitors will find themselves ensnared in a high-stakes adventure. The attraction’s design is a testament to the franchise’s meticulous world-building, offering not just a passive walkthrough but an interactive journey where every decision can influence the outcome of their story. Guests will be assigned specific missions, engaging with characters and elements drawn directly from the John Wick universe, from Continental staff and assassins to crime bosses and other enigmatic figures.

The experience is not limited to the thrill-seekers alone. A themed bar and retail shop accessible to the general public ensure that even those on the fringes of John Wick’s world can brush against its intrigue. Jenefer Brown, executive vice president & head of global products and experiences at Lionsgate, highlights the allure of the franchise—the hidden world of alliances and vengeance, all converging within the Continental’s walls. AREA15 offers the perfect backdrop for this venture, inviting fans to immerse themselves in the fantasy, action, and danger that defines the John Wick saga.

Behind this venture is a collaboration between Lionsgate and Egan Productions, known for their work on The Official SAW Escape and Escape Blair Witch. Their expertise in crafting engaging and immersive experiences is a promising indicator of the quality and authenticity fans can expect. Moreover, the involvement of Chad Stahelski, the franchise director, and his team at 87Eleven Entertainment ensures that the attraction remains true to the vision and essence of the original films.

The announcement of The John Wick Experience follows the franchise’s continued success, with “John Wick: Chapter 4” achieving significant box office milestones and the launch of the Peacock spin-off series “The Continental: From the World of John Wick.” This expansion into real-world experiences represents a new frontier for storytelling, where fans are not just observers but integral parts of the narrative. As Las Vegas prepares to welcome this latest addition to its entertainment landscape, the anticipation among fans and newcomers alike is palpable, promising an unforgettable adventure into the depths of John Wick’s enigmatic world.